Founded by Peter H. Reynolds in 1996, FableVision’s mission is to create and share positive storytelling, media and technology-enhanced user experiences designed to move the world to a  better place. Its original broadcast development, award-winning animation, games, interactive websites, and apps are enjoyed by millions every day. Dedicated to creating "stories that matter, stories that move,"

FableVision works with leading children’s media firms, such as the Jim Henson Company, PBS Kids, DHX Media, Sesame Workshop, Toca Boca, Mattel, National Geographic Society, Smithsonian Institution, Maryland Public Television, Nick Jr., Boys & Girls Clubs of America, and Random House, among many other publishers, nonprofit organizations, and museums.


The Reynolds Center for Teaching, Learning & Creativity is a 501c3 non-profit committed to the development of tools and programs, which foster creative human development—for all ages.  In addition to partnering with non-profits, schools, and museums around the globe, the Reynolds Center oversees International Dot Day, a global celebration of courage & creativity with over 10 million children and adults participating from over 170 countries.  


Spirit Lake Productions, lead by Mickey Kelly Murray, is committed to quality original media property development and leveraging licensing partnerships to extend property touch points and commercial impact. Spirit Lake Productions is leading overall property management for Shirah of Bethlehem, working in concert with FableVision as a collaborative producing group, and Reynolds Center for program development and financing support.


The Margaret Kelly Fund is a 501c non-profit with a mission to support the education of children and help them realize their potential.

Working in conjunction with the Reynolds Center it has funded the early development of the Shirah of Bethlehem project and believes its girl empowerment message will have a profound effect on how girls experience the traditional Christmas story and the Nativity tableau.

The Fund has pledged a matching grant of $100,000 toward the completion of Shirah of Bethlehem slated for a holiday release 2018.

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